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Faux Fur for Real

By Jasmin Singer — March 11, 2010

If you’re like me, you cringe every time you see someone wearing a zoo of anally or vaginally electrocuted animals, searching frantically in your pocket for a leaflet to hand them. (If you’re like Mariann, you opt instead to just call them bad names.)

A new company that is saving animals by “harnessing the power of enterprise” is  Imposter — a faux fur company with products that are as “real” looking as they are really compassionate. Not only does Imposter donate a portion of its proceeds to animal rights groups, but they have created a certification program that guarantees no animals were harmed in the production of their products.

Since standard faux fur can easily be mislabeled — and maybe isn’t really that “faux” after all — we can rest assured with Imposter: Their faux is the real (fake) deal, and their strong ethics are gaining both noteworthy press and celebrity support.

Even if faux fur is not your thing, it’s important to remember that real fur is  a real big “fashion item” for a lot of people — though god knows why … . I live in Soho, where fur is as rampant as is my disdain. It’s reassuring to know that Imposter is working to mainstream the message and provide a totally ethical (and stylish) alternative to one of the most egregiously cruel products out there.

Photo: Imposter

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(3) Readers Comments

  1. March 11, 2010 at 12:03 pm

    Wow! This is great news. I really hope that all the other companies follow this excellent example that Imposter has set. We, as a country that has advanced so much and is the land of dreams that many people dream of coming to, contradict ourselves so many times. We do not "belive" in animal cruelty. Yet we give in to animal testing, hunting, fur-making. It's ridiculous. It only makes us look like hypocrites. If only people could realize that what they perceive to be beautiful fashion does not amount to the pain and suffering these animals have to go through. It is not only cruel and unusual punishment, but also completely unnecessary.

  2. March 11, 2010 at 12:27 pm

    I love this! I was just thinking how real they look and how easy it would be for a nutcase like me to mistake for the real thing and start getting loud. Even worse...a bigger nitcase with red paint might make the same mistake. I wonder if they have any embroidered symbol easilly viewed. I hope people could get away from the disgusting status of trying to be "somebody" by causing pain and suffering on innocent beings.

  3. March 11, 2010 at 10:06 pm

    Awesome news! I checked out the website..I like that you can pick which charity the % of profit goes to. Hopefully this will catch on, they seem like awesome people with a great idea.

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